Follow the Leader - Full Series Information, Trailer & IMDb Reviews
Follow the Leader Season 1 Episode 4
Episode Title: Katia Beauchamp – CEO and Co-Founder Birchbox
Genre:
Reality-TV
Countries:
,
Airing Date: April 27, 2016
Watch Follow the Leader Season 1 Episode 4 online — it may be available on legal streaming platforms such as YouTube, Netflix, Prime Video, Hulu, Disney+, and others.
Business journalist Farnoosh Torabi spends 48 hours with Katia Beauchamp, founder of Birchbox, a beauty retailer that delivers custom boxes of product samples to over a million subscribers every month. Katia is determined to change the perception that Birchbox is just a subscription service and get more users to shop on their site. Will Katia choose a more aggressive approach and risk affecting Birchbox's relationship with its long-term customers?