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Watch The Food That Built America Season 5 Episode 7 online — it may be available on legal streaming platforms such as YouTube, Netflix, Prime Video, Hulu, Disney+, and others.

Will Kellogg is on top of the cereal industry after beating out post, but now, the king of cereal has met his match with a young flour mill executive. A decades long war for dominance ensues as Kellogg's and General Mills battle it out with new innovative cereals, resulting in the creation of the number one cereal in the country.