SolarmovieOne

Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized cultural performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman's central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity. The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations. With its sustained focus on the fundamental importance of gender, power, and how our perceptions of what it means to be a man or a woman get reproduced and reinforced on the level of culture in our everyday lives, is certain to inspire discussion and debate across a range of disciplines.

How to Watch The Codes of Gender Legally and Safely

If you want to stream The Codes of Gender through reputable and legal services, there are a few good options depending on where you are. Subscription platforms like HBO Max, Disney+, Netflix, Amazon Prime Video, and Apple TV+ sometimes carry The Codes of Gender films or related DC titles—though availability depends on your country.

If you’d rather not commit to a subscription, there are ad‑supported, free (but legal) platforms such as Tubi, Pluto TV, Peacock or Crackle (where available in your region) that occasionally host superhero films.

Lastly, don’t forget about library‑linked streaming options like Kanopy or Hoopla (if your library or university is registered), and official uploads by film distributors on YouTube—these can also give you legal access to classic movies.